Blog
Practical advice on Google Ads, landing pages, and growth for home service businesses.
Google Ads for Roofers: How to Generate Roofing Leads That Actually Close
Google Ads for roofers costs $15–$60/click and $40–$120/lead. Learn storm damage keyword strategy, speed-to-lead tactics, and year-round campaign structure.
Read more →How to Choose a Google Ads Agency for Your Home Service Business (Without Getting Burned)
Red flags, green flags, questions to ask, and pricing benchmarks for choosing a Google Ads agency for your home service business. Based on managing 250+ campaigns.
Read more →Why Your Google Ads Landing Page Matters More Than Your Ad Budget
Switching from your homepage to a dedicated landing page can double your Google Ads leads without spending more. Conversion benchmarks, page elements, and mobile-first design tips.
Read more →7 Google Ads Mistakes That Are Costing Your Home Service Business Thousands
The 7 most expensive Google Ads mistakes home service businesses make — and how to fix each one. Based on auditing hundreds of accounts across electricians, plumbers, HVAC, and roofers.
Read more →Google Ads vs. Local Service Ads (LSAs): Which One Should Your Home Service Business Run?
Should you run Google Ads, LSAs, or both? Side-by-side comparison of cost per lead, control, scalability, and when to use each channel for your home service business.
Read more →How Much Do Google Ads Cost for Home Service Businesses? Real Numbers, No BS
Real Google Ads cost benchmarks for electricians, plumbers, HVAC, roofers, and more. CPC, CPL, and budget data from 250+ campaigns. Updated for 2026.
Read more →Google Ads for HVAC Contractors: How to Fill Your Install Schedule Year-Round
Google Ads for HVAC companies costs $10–$45/click and $40–$100/lead. Learn seasonal keyword strategy, repair vs. replacement campaign structure, and year-round bidding tips.
Read more →Google Ads for Plumbers: How to Get More Calls Without Wasting Your Budget
Google Ads for plumbers costs $15–$50 per click and $35–$90 per lead. Learn the best keywords, emergency ad strategy, and how to stop wasting budget on irrelevant clicks.
Read more →Google Ads for Electricians: What Actually Works (And What's Burning Your Budget)
Google Ads for electricians typically costs $8–$35 per click and $30–$80 per qualified lead. Here's what actually works, what it costs, and how to stop wasting money — based on data from managing over $5M in ad spend across 250+ campaigns.
Read more →How to Add a User to Your Google Business Profile
Step-by-step guide to adding a manager to your Google Business Profile so your agency or team can help manage your listing.
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