Google Ads ROI Calculator
See exactly what your Google Ads campaigns should be generating — clicks, leads, sales, and profit — before you spend a dollar.
Your Campaign Inputs
Pre-fills CPC, conversion rate, ticket, and profit using optimized-campaign benchmarks. Monthly spend and close rate stay as you set them.
Monthly Summary
You entered 10% conversion rate. With an optimized campaign, Electricians can reach 18%.
That means 24 more leads, 7 more sales, and $2,160 more profit per month.
Want help making these numbers real?
We build and manage Google Ads campaigns for home service businesses in Portland. Let's look at your numbers together.
How to Use This Calculator
Enter Your Monthly Ad Spend
The total budget you plan to invest in Google Ads each month.
Set Your Average Cost Per Click
CPC varies by trade and market. Electricians typically see $8–$15, plumbers $10–$20, HVAC $10–$35. Check the benchmarks table below for your industry, or use your actual Google Ads CPC if you're already running campaigns.
Define Your Conversion Rate
The percentage of website visitors who become leads (call, form fill, or chat). Home service landing pages typically convert at 5–15%, with emergency-intent keywords converting highest. See the benchmarks table below for your industry.
Set Your Close Rate
What percentage of leads actually become paying customers? Most home service businesses close 20–40% of qualified leads.
Enter Revenue & Profit Per Customer
Your average ticket size and how much profit you keep after job costs.
Read Your Results
The calculator shows your projected clicks, leads, sales, costs, ROAS, and ROI instantly.
Google Ads Benchmarks by Home Service Industry
Not sure what numbers to plug in? Here are typical Google Ads benchmarks for popular home service industries. Click any row to pre-fill the calculator above with that industry's averages.
Industry averages include all advertisers. Optimized rates reflect campaigns with dedicated landing pages, proper keyword targeting, and conversion tracking — the kind of campaigns we build.
Who Should Use This Calculator?
Home Service Businesses
Electricians, plumbers, HVAC, roofers, landscapers — any trade considering Google Ads or trying to evaluate current campaign performance.
Business Owners Evaluating an Agency
Run the numbers before you hire. Know what realistic returns look like so you can spot agencies making unrealistic promises.
Marketing Managers
Forecast campaign performance, set KPI targets, and build a business case for ad spend increases.
Frequently Asked Questions
Want help making these numbers real?
We build and manage Google Ads campaigns for home service businesses in Portland. Let's look at your numbers together.